This year, May 29 was no longer simply Army Day in Argentina, or the International Day of United Nations Peacekeepers, or Statehood Day in Rhode Island and Wisconsin, or even World Digestive Health Day.

No, on April 17, the world’s largest consumer coffee brand usurped public consciousness for those otherwise worthy annual celebrations. On that date, Starbucks announced it would be closing its “more than 8000 company-owned stores in the United States,” to conduct racial-bias education.” Such an activity, of course, was quickly conceived in the wake of the viral incident wherein Philadelphia police were called by a Starbucks store manager to arrest and forcibly remove two African-American patrons who had simply been waiting for a business associate to begin a meeting, on the store’s premises.