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Crisis Communications can’t be effectively done w/o Risk Assessment, Crisis Team Management, and Early Sentiment Detection. Sometimes it shouldn’t be done, at all. 

May 6, 2018    I   A. Bruce Crawley

With all of the recent examples of large corporate reputation damage, related big-ticket losses of share value and consumer loyalty, “crisis communications” has risen to unprecedented levels of prominence as a service provided by public relations practitioners.

Another digital systems breach? Allegations of gender, racial, disability, or other institutional biases? Unexpectedly low quarterly earnings reports? Unhealthy foods discovered at a brand’s super markets or quick-food chains? Sexual harassment claims against corporate, institutional or religious leaders?

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A. Bruce Crawley is president, CEOand principal owner of Millennium 3 Management, Inc. (M3M). Read More...

This year, May 29 was no longer simply Army Day in Argentina, or the International Day of United Nations Peacekeepers, or Statehood Day in Rhode Island and Wisconsin, or even World Digestive Health Day.


No, on April 17, the world’s largest consumer coffee brand usurped public consciousness for those otherwise worthy annual celebrations. On that date, Starbucks announced it would be closing its “more than 8000 company-owned stores in the United States,” to conduct racial-bias education.” Such an activity, of course, was quickly conceived in the wake of the viral incident wherein Philadelphia police were called by a Starbucks store manager to arrest and forcibly remove two African-American patrons who had simply been waiting for a business associate to begin a meeting, on the store’s premises.

© kritchanut

June 4, 2018    I   A. Bruce Crawley

May 29: Did It Work for Starbucks?

Brands Have Much to Learn From Legacy Media’s Shift to Being Truly Consumer-Centric

April 3, 2018    I   A. Bruce Crawley

“I can understand perfectly how the report of my illness got about. I have even heard on good authority that I was dead....the report of my death was an exaggeration.”


The above, often-paraphrased, Mark Twain quote is, undoubtedly, directly applicable, now, to the country’s legacy media outlets. It also relates to the need by beleaguered communications firms to continue to adapt to be productive for clients in a constantly changing, hyper-active, marketing environment.

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